Marketing

September 26, 2023Marketing

What is inbound marketing

Inbound marketing is a customer-centric approach to digital marketing that focuses on attracting and engaging potential customers through the creation and distribution of valuable, relevant […]

September 26, 2023Marketing

What is global marketing

Global marketing, also known as international marketing, is a strategic approach that involves marketing products or services to consumers and businesses in different countries around […]

September 26, 2023Marketing

What is digital marketing strategy

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will use digital channels, platforms, and technologies to achieve its […]

September 26, 2023Marketing

What is advertising in marketing

Advertising is a fundamental component of marketing that involves promoting products, services, brands, or ideas to a target audience through various communication channels. It is […]

September 26, 2023Marketing

What is a marketing plan

A marketing plan is a comprehensive document that outlines a company’s marketing strategy and tactics for achieving its marketing goals and objectives. It serves as […]

September 26, 2023Marketing

How to start digital marketing

Starting a career in digital marketing involves several steps. Digital marketing encompasses various strategies and channels, including social media, content marketing, email marketing, search engine […]

September 13, 2023Marketing

What is product marketing

Product marketing is a specialized discipline within the field of marketing that focuses on promoting and positioning a company’s products or services in the marketplace. […]

September 13, 2023Marketing

What is price in marketing

In marketing, “price” refers to the amount of money or other resources that customers are willing to exchange for a product or service offered by […]

September 13, 2023Marketing

What is B2B marketing

B2B marketing, or business-to-business marketing, refers to the marketing and promotion of products or services from one business to another. In B2B marketing, the primary […]

September 13, 2023Marketing

Who is the Father of Modern Marketing

The title of the “Father of Modern Marketing” is often attributed to Philip Kotler. Philip Kotler is an American marketing author, consultant, and professor who […]