Marketing

September 13, 2023Marketing

Who is the Father of Modern Marketing

The title of the “Father of Modern Marketing” is often attributed to Philip Kotler. Philip Kotler is an American marketing author, consultant, and professor who […]

September 13, 2023Marketing

What is social marketing

Social marketing is a strategic approach to promoting social change, public health, and societal well-being by applying marketing principles and techniques to influence people’s behaviors, […]

September 13, 2023Marketing

What is rural marketing

Rural marketing refers to the process of planning, promoting, and distributing products and services to rural areas or markets. It focuses on understanding and addressing […]

September 13, 2023Marketing

What is retail marketing

Retail marketing, also known as retail advertising or retail promotion, refers to the strategies and activities that retailers use to attract customers, promote products or […]

September 13, 2023Marketing

What is marketing concept

The marketing concept, also known as the marketing orientation or marketing philosophy, is a business approach that centers on meeting customer needs and wants as […]

September 13, 2023Marketing

What is international marketing

International marketing, also known as global marketing, refers to the process of planning, creating, promoting, and distributing products or services in multiple countries and regions […]

September 13, 2023Marketing

What is CRM in marketing

CRM, or Customer Relationship Management, in marketing refers to a set of strategies, practices, and technologies that businesses use to manage and improve their interactions […]

September 13, 2023Marketing

What is agriculture marketing

Agriculture marketing, also known as agri-marketing or agricultural marketing, refers to the various processes and activities involved in the marketing and distribution of agricultural products, […]

September 13, 2023Marketing

What is direct marketing

Direct marketing is a marketing strategy in which businesses communicate directly with individual customers or potential customers to promote their products or services. This form […]

September 13, 2023Marketing

How to do affiliate marketing

Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) promote products or services of other companies (merchants) and earn a commission for […]