Marketing

September 26, 2023Marketing

What is PPC in digital marketing

In digital marketing, “PPC” stands for “Pay-Per-Click.” PPC is an online advertising model in which advertisers pay a fee each time one of their ads […]

September 26, 2023Marketing

What is inbound marketing

Inbound marketing is a customer-centric approach to digital marketing that focuses on attracting and engaging potential customers through the creation and distribution of valuable, relevant […]

September 26, 2023Marketing

What is global marketing

Global marketing, also known as international marketing, is a strategic approach that involves marketing products or services to consumers and businesses in different countries around […]

September 26, 2023Marketing

What is digital marketing strategy

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will use digital channels, platforms, and technologies to achieve its […]

September 26, 2023Marketing

What is advertising in marketing

Advertising is a fundamental component of marketing that involves promoting products, services, brands, or ideas to a target audience through various communication channels. It is […]

September 26, 2023Marketing

What is a marketing plan

A marketing plan is a comprehensive document that outlines a company’s marketing strategy and tactics for achieving its marketing goals and objectives. It serves as […]

September 26, 2023Marketing

How to start digital marketing

Starting a career in digital marketing involves several steps. Digital marketing encompasses various strategies and channels, including social media, content marketing, email marketing, search engine […]

September 13, 2023Marketing

What is product marketing

Product marketing is a specialized discipline within the field of marketing that focuses on promoting and positioning a company’s products or services in the marketplace. […]

September 13, 2023Marketing

What is price in marketing

In marketing, “price” refers to the amount of money or other resources that customers are willing to exchange for a product or service offered by […]

September 13, 2023Marketing

What is B2B marketing

B2B marketing, or business-to-business marketing, refers to the marketing and promotion of products or services from one business to another. In B2B marketing, the primary […]